Evaluation Question 1 (Elrad)

In what ways does your media product use,develop, or challenge forms and conventions of real media products?

 

Evaluation Question 2 (Elrad)

How effective is the combination of your main product and ancillary texts? 

Evaluation Question 3 (Elrad)

What have you learnt from your audience feedback? 

Throughout the creation of our media products we have included audience feedback consistently in many aspects which shaped our final product. Audience feedback was key in our creation of our magazine advert, digipak and music video and without these constructive criticisms we wouldn't have made our music video turn out the way it did. 

Song Choice:

Initial decision:

This is the feedback we got on our idea and from this we can plan more and get  more prepared for filming, additionally with these suggestions we can base our story board on this which will make it easier to include the aspects which our feedback liked. we also have understood some aspects which may be hard to implement e.g. the smoke bomb which is why we should do more research if we can use such prop to enhance our video.

Target Audience:

Here are the responses of some of our main questions........

The most common age was 17 although we did have some 18/19/21 year olds.

The average music videos watched per day by our responses is 5.

The genre we chose to do was Hip Hop/Rap and from our research it seems to be that these two genres are quite popular amongst our targeted audience.

From our research we can conclude that our target audience do feel that there are certain things that should be in a hiphop/rap music video such as; money, girls, trendy clothes, dancing etc. These are features that we have thought about and included some.

Here is our group pitch on our idea and the feedback we received:

this is our group pitch with feedback our camera cut out half way though feedback but i asked and wrote the questions down which i can explain below

Where are you going to use the smoke bomb?

we will use the smoke bomb in a less busy area which first our idea was to use it in a tunnel, but we thought that it might be too busy which means that we thought of a new location which is our members back garden which we will have dancers dancing in the smoke. by using the garden we won't be in public property and we wont be harming anyone.

How are you going to get dancers in the video?

our group member is part of a dance club which means that he has people which are willing to help us out in making this video, and the dancers will be present in the house party scene which means that they will not have to travel far. The dancers are also professional as they are part of a club which means that the video wouldn't be impacted much by poor dancers.

Are we going to include alcohol?

we are including alcohol but we are not showing the direct use of it, we are showing the theoretical view of him holding a bottle but not drinking out of it.

Will we include any lighting?

due to us showing an idea of filming in a tunnel they asked will we include lighting. The tunnel has lighting however we will have two lights with us when we are filming, incase its too dark or incase the lights are not turned on in the tunnel.

Will there be lip syncing or will it be all visual?

we will have shots of lip syncing when the verse 'its friday' is present this will show how the main character/ rapper is glad its friday. We will have scenes where theres dancing where we will not lip sync but the dancing will be in time of the song which means that the visual will not be different to the song/beat.

The song includes swear words:

We do understand that it has swear words, which is why we have changed the lyrics and made a clean version of it which has the idea of the swear word being present but we don't have the real word said. This means we can target our target audience of 16-24yr olds.

Importance of audience feedback on pitch:

it gave us bigger insight on audiences view on what aspects they like e.g. the clothes, locations, and props which we included. we had presented this to audiences varying from 17-40 year olds to see what views and ideas can they help us with to improve the music video. To conclude without audience feedback we wouldn't have experimented with the cameras before hand, we wouldn't have taken in consideration time and when to film in the Waterloo tunnel and we wouldn't have included more than one rapper and location if these were not brought up in audience feedback. so in my opinion they played a key role in the creation of our music video as they shaped and guided us to create a convention of rap genre video.

Animatic Feedback:

• ''It represents our teen life and its something that i would watch'' this is a quote from when we showed our animatic to our peers they mentioned that it does resemble what happens on a Friday night getting drunk and the excitement of dressing up to go to a party. They enjoyed the visuals we presented and how realistic and familiar it was.
• We showed an image of a car and one feedback we received gotten is that they probably won't be using cars to get to parties so they said that part is not that needed. we took that comment on board as it might show that we are promoting drunk driving
• They enjoyed the visuals in terms of the scene where he's getting ready, that scene makes it believable that he's preparing for a party which most teens can relate to which our audience members did
• The text on the screen makes the video more modern as it really makes the story line flow as audience are able familiarise themselves with what they are viewing.

When we finally created a rough edit of our music video and this is the feedback we received:

By having this audience feedback we realised that there were aspects which had been overlooked during the editing of the video such as the lip sync in some shots of the music video which didn't work well as it may not have been in time, we were so focused on other aspects that we overlooked minor details. Audience feedback at any given stage is important it enables us to learn while we do, to take note of our mistakes earlier on so we can rectify them. For our finished product we focused on these aspects throughout our video so we watched it once and looked at lighting problems, then watched it a second time to look at lip sync problems, and so on.

Final cut audience feedback:

• Audience response we had gotten back was that they liked the transitions especially the dance move where it switches to different location, that editing involved within this scene was effective in changing the scenes.
• Use of location made the setting seem real as it was all settings which rap music videos would use e.g. their house, graffiti and roads. they liked the way we edited the locations to swerve in a order of graffiti ,party , rooftop which made the scenes seem smooth.
  
• Hair dresser scene made the music video flow, it allowed the shots in the video to be varied as we had mostly fast transitions where as here we slowed them down a bit.
• Dance in the video created more of an authenticity as the dancer was not self conscious and you could see this through the shots they just danced and had fun which gave an effect of fun in the video.
• The colours look good  as they seem enhanced which refers back to the conventions of the genre as it seemed like a rap video with bright colours shown. the use of the graffiti (woman) was important as it shows how it links with the song which tied the location, lip sync and lyrics well together as it made it seem as if he was singing about her there and then.

Overall what we learnt form audience feedback:

We learnt that audience feedback can shape and guide us to creating a professional music video, it has aided us in making decisions on our storyboard, location,clothing which made our music video turn out the way it did. I've learnt that audience feedback is essential at every stage  and should be done more often on decisions which can impact the end result of music video. I have  learnt that without the constant referral to the audience we might derail from creating a music video that is especially catered for them, which is why their say in our construction is important as they are the ones we want watching our music video.

Evaluation Question 4 (Elrad)

Question 4 from bruhfu

Final Product: Music Video 'TGIF'

Here is our final product with improvements made to it from audience feedback.

Final Product: DigiPak

FINAL DIGIPAK

The original net we used:

Final Product: Magazine Advert

Final Product: Advert with audience feedback

• we have showed our peers what we have created and they have showed various opinions on our  advert which is good because we are able to understand their point of view.
• The main feedback we have received was that the picture does resemble the genre of rap based on the clothing of the character and the graffiti style image.
• We have received comments that it includes what real adverts have seen of bands such as 'Chainsmokers' and 'Jay-z'. They said that it contains what is needed on a adverts e.g. the social media links like spotify and the website which will allow them to find out more about the music video.
• its aesthetically pleasing to the eyes because of the colour scheme, the colour scheme is blue yellow and orange which is contrasted with the great background. the image stands out to the audience which allows them to link the image of bart simpson to our rapper
• our audiences believed that the font size of the title and name make it easier to distinguish what this advert is about (which is a song) and his name is easily distinguishable as it the first thing you see when looking at the poster

Criticisms:

• based on my audience i was able to find out that the colour of grey on black makes the writing not stand out as she was not able to see the song/ album name.
• The rating shown suggests that its like a movie as movie trailers have ratings on them which is what made them a bit confused about the intention of the advert. however they mentioned that because the rapper is crouching it makes it seem as if its a music video
• the rapper was also an issue because he seems smaller than the image in the background of bart Simpson which means that the attention is on bart Simpson rather than on the rapper which is why he said to enlarge the image of the rapper to make it seem more about him. 

overall they believed that the advert is believable and it does convey and portray rap genre throughout it as the graffiti links to rap/hip hop, the outfit of the rapper and pose makes him seem more ghetto and more like the hip hop culture. the vibe and atmosphere of adverts is a gangster vibe which is good because it suggests a strong link with rap genre.however there are aspects which i would change about this advert such as the font colour, it blends in too much with the grey background so if i was to repeate this process i would try and experiment with more colours and placements of fonts.

TGIF Music video with audience feedback

 Heres our audience feedback on the editing we have created so far. Their ideas and views are documented and shown on aspects which they like and dislike.

PRODUCTION: Rough Cut - Feedback

Here is the  first rough cut for our Music video 'TGIF' by Chris Yonge

And here is the feedback we got for our Rough Cut

CONSTRUCTION POST: 3 days of filming

Day 1 of filming we filmed in Waterloo Graffiti tunnel

Our start time was 9:50 this is because we needed the tunnel to be empty so we chose 9;50 am because most people would be at work and this shows us carrying the dolly.

Our first try in filming, we were trying out angles, lighting and which end of tunnel we should film in, we had two cameras i shot long shots whilst the other filmed close ups

this is when we settled down in the waterloo tunnel,we needed the dolly for the tracking shots and smooth shots so this is us setting it up

this represents the two cameras we used, this shows the smoother dolly shots and the extreme close ups which we filmed. with two cameras we gained more angles and shots

this shows our useage of space and change of angles, also our two cameras are featured which shows the different angles we chose

this clip shows our journey we had to use two tubes to get to the location however we chose non busy hours so we got there in 1hour which is managable

this is us viewing the area, looking for sections of the tunnel to use for filming, we looked at graffiti which we though would look good such as the one on the ceiling or the one with the girl drawn on.

Day two: hounslow treaty centre car park:

here it shows how we recorded we had the song playing through speaker this allowed us to know what parts we need to film for the section of the song. We also needed to repeat a verse and re shoot which is why one filmed other changed song/ re winded it

this was us looking at locations, looking around this one for sections which we can film a dance routine in. We all started preparing the camera and lighting.

this clip shows us trying different angles, and areas in the same location. additionally we looked at health and safety measures as i looked around in case cars were coming as its was a car park

This is our group member warming up for the dance scene and us checking if the lighting is good / looking around for cars coming.

This clip shows how we needed someone to change the song and rewind it to the specific scene which we need to shoot in this location. 

This is the behind the scenes, where we later switched who films so that me and my other group member each shoot certain scenes.

This sign we read it and it allowed us to film and what to do in case something happens which is important if a car runs us over or fire occurs while we film.

Day 3 of shooting: In our group members house:

This is us sending a message which would be shown on the camera where its filming the other phone which is receiving the text to make it seem as if he just got a text from a friend

This shows our creativity as we had one camera on a tripod and the other one was on books to make the camera angle low which would match the bed scene.

This clip shows our use of two camera which shows how we got more than one angle whilst shooting the same scene. This allows the editor to have more clips to chose from

PLANNING: Production logo

Our Production Logo

PLANNING:Possible pictures for digipak

PLANNING - Digipak

We created a plan for our Digipak and here it is along with some feedback from the possible target audience

The Spine will contain Record Label/Title Name/Artist/Issue Number/

RESEARCH: Camera Angles and Movement

Establishing shots

These shots are used to help show the audience the setting and location. These shots will only appear a couple times in the music video to give it a more cinematic look and also make the music video not look repetitive.

Close up

This shot helps an audience focus more on the character and his emotions rather then the setting and location.

Low angle shot

This shot is used so the audience are aware of their positioning in the scene, being higher than what they are looking at. This shot also helps to show how this is the main and most important character in the music video.

Two shot

This shot shows the the connection between the two characters. Here this shot shows how both characters enjoys 'Friday' as this day has the stereotype of going out and having fun.

Dolly shot

Panning shot

This shot helps to show more of the setting and location

Tilt shot

This shot helps to show more of the setting and location

Mid shot

PLANNING: WordBoard

These are some words which we will take in consideration when making our video, we will try to include most of these to make sure we are not going away from our aim which is to make a rap video seem realistic. To portray the verisimilitude we will include these aspects of laughter, colour and youth being presented which is important when making our video. By having this in editing we can see if we included these aspects e.g. colour or close ups on hand gesture or even having groups shots of him with his friends.

TECHNICAL: Rule of Thirds

The rule of thirds is a concept in video and film production in which the frame is divided into into nine imaginary sections, as illustrated on the right. This creates reference points which act as guides for framing the image.

Points (or lines) of interest should occur at 1/3 or 2/3 of the way up (or across) the frame, rather than in the centre.

 Like many rules of framing, this is not always necessary (or desirable) but it is one of those rules you should understand well before you break it.

In most "people shots", the main line of interest is the line going through the eyes. In this shot, the eyes are placed approximately 1/3 of the way down the frame.

Depending on the type of shot, it's not always possible to place the eyes like this.

In this shot, the building takes up approximately 1/3 of the frame and the sky takes up the rest. This could be a weather shot, in which the subject is actually the sky.

Rule of Thirds in Film

TECHNICAL: Health and safety

Health and Safety:

We need to make sure that the camera is full on charge placed on the tripod when using it so that it does not fall off and break we have to ensure that the fast release plate is always on camera. we will make sure before picking up the tripod that we  check that the camera is safe and secure.




Filming at night & in the dark:
Secondly when filming at night/ in graffiti tunnels which is an environment we are not used to as its not local to us we need to make sure we will be safe and that are equipment is too. we could be at risk of getting our stuff stolen. To prevent this we will make sure our group sticks together to make sure the surrounding area is safe to use. We will also have someone to look around for cars, or people to warn them not to walk into our shots when we are filming.

Filming:
When we record we have to make sure that we have time for breaks, for food and drink and we should make sure that we are not tired so that we don't loose concentration and focus which could make us make mistakes.










When we are filming in a car park we should make sure that there are no cars coming in the way of our filming and we had to make sure we are not in the way of the customers who are parking.  Additionally in the tunnel we filmed at (waterloo tunnel) we had to make sure we are not obstructing street artists who we might get in the way. to prevent this we should choose areas in the tunnel which are not in use e.g. the end of it or the middle of tunnel.

Traveling to location:

when we travel we need to ensure that all equipment we take will return with us, so before traveling we check our equipment to make sure its with us so that we don't forget anything. When leaving, we will also count the equipment to make sure we don't forget anything.  When traveling by tube we will make sure every member has one piece of equipment so that its fairly distributed, e.g. one person holds dolly bag,other holds tripod and lastly someone has the camera bag/ lights/mic.

Use of Props:
When traveling we will need to ensure that we don't damage any props such as the champagne bottle which we brought to a filming location as then it wouldn't be usable. Additionally we were filming on a car park so if cars do drive we should leave the premises as we would obstruct We need to make sure whatever props we use that we use them properly and not break anything if we do.




Electrical equipment:
We need to make sure that whatever lighting we use that it is not at risk of being near water as the mixture of both could cause a hazard also to make sure that we use plugs which are secure and not got any electrical issues.

When using filming equipment such as lights and camera we need to ensure to keep the cables tucked away and make that our characters are aware of where the wires are so that no one trips over them and hurts themselves

Evaluation:
based on these health and safety measures we can ensure that we will include all of these when we are filming as these can impact the quality of our filming. We will ensure that these are taken into consideration as if we are reckless and leave camera equipment at school we will not have it to film so our production quality would go down due to the equipment not being with us.

TECHNICAL: FOLEY

Foley

Foley is the reproduction of everyday sound effects that are added to film, video, and other media in post-production to enhance audio quality. These reproduced sounds can be anything from the swishing of clothing and footsteps to squeaky doors and breaking glass.

  

In the image above a Foley artist is recreating the noise of a bike pedalling.

When filming in the production stage the acoustics picked up by the microphone while recording are not always clear so sounds are recorded and edited into the visual footage. These sounds are enhanced which improves our audio experience.

The word "Foley" is also used to describe a place, such as Foley-stage or Foley-studio, where the Foley process takes place.

TECHNICAL: 3-Point Lighting

What is Three Point Lighting ?

The Standard 3-Point Lighting Technique. The Three Point Lighting Technique is a standard method used in visual media such as video, film, still photography and computer-generated imagery. It is a simple but versatile system which forms the basis of most lighting.

The reasons to why we use three point lighting is not only so that we see the whole shot but depending on where the lights are set up, it can help create an atmosphere. The size of the light, its colour temperature, and how powerful it is are all important technical pieces which help towards creating an atmosphere.

When planning towards our music video, we have noticed that some locations we have chosen to film have low lighting therefore using 3-point lighting would be needed as it will help reduce possible noise in our footage. These locations would of been our tunnel scene in waterloo and also the party scene. During filming in the tunnel scene our light sources where not bright enough to achieve a clear shot therefore we tried to film in areas that where more exposed to daylight for connivence in post production and also so that we can achieve more professional shots. These would have been the shots like the graffiti wall outside the tunnel and the stair entrance into the tunnel.